JavaScript Disabled


We detected that JavaScript has been disabled on your browser. If you want to enjoy full functionality of Plogged and have a wonderful surfing experience on this website you need to enable JavaScript on your browser. Without JavaScript Plogged might not function properly.

Kilogarm Brand Identity Redesign | Plogged
Kilogarm Brand Identity Redesign

Kilogarm

Scope of Work

Brand Identity Design

Industry

Fashion, Lifestyle

Client

Kilogarm, Ireland

Kilogarm retail and wholesale Grade A vintage clothing.

Working from insight gained from the Kilogarm team and other research, we created a new visual identity and key messaging that expresses the heart of the Kilogarm brand.

The new visual identity helps to differentiate Kilogram from the brand. It reflects the young urban, vibrant audience Kiogarm appeals to. This is reflected in the logo itself.

Kilogarm: Intro

The new visual identity helps to differentiate Kilogram from the brand. It reflects the young urban, vibrant audience Kilogarm appeals to. This is reflected in the logo itself.

The wordmark is created to be simple, modern, friendly and stylish. Cleverly hidden in the wordmark is the K that reflects a garment. The K symbol will be used to reflect what Kilogram stands for beyond just being involved in selling vintage clothes.

Kilogarm: Logo Construction & Anatomy
Kilogarm: Logo
Kilogarm: Colours
Kilogarm: Shapes & Design Elements
Kilogarm: Ads
Kilogarm: Packing Tape