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Kilogarm Brand Identity Redesign | Plogged
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Kilogarm

Shopping online for the best retail and wholesale vintage clothing.

Kilogarm
Industry

Fashion

Location

Ireland

Services rendered

Brand Identity Design

The client

Kilogarm focuses on retailing and wholesaling secondhand clothing, with an unwavering dedication to sustainability and zero waste. Kilogarm needed a visual identity that will resonate with their audience.

Solution

Working from insight gained from the Kilogarm's CEO, Ademola, and the extensive research that was done, a new visual identity and key messaging was created that expresses the heart of the Kilogarm brand.

Kilogarm Logo on Image
Kilogarm Logo Formation

Brand story.

The lettermark is created to be simple, modern, and friendly. It is formed from a combo of different garment - Top/Folded Trouser, Jumpsuit, and Top/Short.

The direction of the identity reflects two key statements - "Get more for less" and "You're included". The identity reflects the wide range of vibrant audience the Kilogarm brand appeals to.

Kilogarm Icon
Get more.
For less.
You're included
You're included
Kilogarm Logo on Backgrounds
Kilogarm Logo Construction
You're included
Kilogarm Design Elements
Kilogarm Billboard
Kilogarm Typeface
Kilogarm Colors
Kilogarm Business Card
Kilogarm Stationery
Kilogarm Parcel
Kilogarm Sticker
Kilogarm Parcel
Kilogarm Tote Bag
Kilogarm Embbossed Logo
Kilogarm Posters
Kilogarm Billboard
Kilogarm IG Highlights
Kilogarm IG Status
Kilogarm Billboard
Kilogarm Posts
Kilogarm Store Sign



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