Redesigning the instant money transfer service in and out of Afrcia.
150%
Users retention
Industry
Education Technology
SaaS
Location
Australia
Website
Services rendered
Brand Identity, UX/UI Design
The client
NodTransfer is a product of NodCredit, a Nigeria-based Fintech brand. It is a product which provides instant settlement of cross border payments for Individuals and Businesses at competitive rates directly to beneficiary bank accounts.
The challenge
Being in operation for sometime there was urgent need to improve on the user interface and user experience for new and current users. The user flow was muddled up, user found it difficult to navigate the platform and would most times reach out directly to NodTransfer's support staff to help to carry out basic transactions. This was quite frustrating for customers and would lead to transaction abandonment.
The solution
NodTransfers was completely redesigned and given a new, clean, beautiful, and user-friendly look. The user experience and user flow was improved upon.
UX audit and research.
One of the first part of any of our redesigning progress is to do an audit of the existing system and gather relevant insight on it's current state.
We reviewed current user experience, got insight from users and analytics and, created user personas, and developed efficient user flows for each feature.
Design system.
To allow for consistency, flexibility and scalability of NodTransfer, a design system that contains assets, styles, and reusable components was created.
Result.
At the end of the project, a robust design system was created for NodTransfer which didn't exist before now. We improved on their User Interface, making it easier for both old and new users to navigate their product and give them better experiences. We also created a robust icon set for NodTransefer and these icons are already used in other upcoming product designs. As an extension of the project, we were tasked to redesigned NodTransefer's Operator Suite.
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