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Lobab Brand Identity and UI/UX Design | Plogged
Lobab

Helping people with less time read more non fiction books.

~100k

Users enjoying Lobab
Lobab
Industry

Lead UX/UI Designer

Brand Identity Designer

Focus Areas

Brand Identity, UX/UI Design

Location

Australia

Website

www.lobab.com

The challenge

Lobab, which is an Arabic word that means "Book Extracts", is known for it's provision of book extracts of nonfiction books as an alternative to reading hundreds of pages of what a single book could be.

Lobab had vision of a product with the aim to make reading a habit for people. They were in the process of building the product/marketing website and mobile app for their idea but needed a visual identity as the foundation for their brand.

The solution

The visual identity for Lobab was designed, encompassing a logo, typography system, color palette, stationery design, brand guidelines, graphic elements, and a social media kit. The project extended to include the design of the website, product, and admin suite.

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Simple, beautiful, and modern visual identity.

Lobab's brings simplicity and ease in achieving reading goals. Reading what is important in a non-fiction book presented in audio and text format with tools to highlight important thoughts from an author, and skipping the noise was the primary goal. I communicated this idea in the Logo, Marketing materials, every other visual element across Lobab's brand.

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Lobab Billboard
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Would you like to also design the UX/UI for Lobab?

After successfully completing the visual identity for Lobab, I was tasked with designing the UX/UI for the their Marketing Website and Web App from scratch, which will includes screens for the End Users, Affiliates and the Administrators/Super Administrators.

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Result.

By the end of the 8+ months partnership with Lobab, a solid foundation for success was laid for Lobab to ride on. I helped Lobab visualize its idea from scratch. A working prototype of the Mobile App, Website, Web App, and Administrative Suite was designed alongside a visual design system which the team used for consistency throughout their journey to launch their first product.

Continuing the partnership with Lobab, collaboration with their development team has been ongoing to bring the product to life.