Helping people with less time read more non fiction books.
Brand Identity, UX/UI Design
Lobab, which is an Arabic word that means "Book Extracts", is known for it's provision of book extracts of nonfiction books as an alternative to reading hundreds of pages of what a single book could be.
Lobab had vision of a product with the aim to make reading a habit for people. They were in the process of building the product/marketing website and mobile app for their idea but needed a visual identity as the foundation for their brand.
We designed the visual identity for Lobab. It included a Logo, Typography System, Colour Palette, Stationery Design, Brand Guidelines, Graphic Elements and Social Media Kit. The project was extended to include the Website, Product, and Admin Suite Design.
Simple, beautiful, and modern visual identity.
Lobab's brings simplicity and ease in achieving reading goals. Reading what is important in a non-fiction book presented in audio and text format with tools to highlight important thoughts from an author, and skipping the noise was the primary goal. We communicated this idea in the Logo, Marketing materials, every other visual element across Lobab's brand.
Would you like to also design the UX/UI for Lobab?
After successfully completing the visual identity for Lobab, we were tasked with designing the UX/UI for the their Marketing Website and Web App from scratch, which will includes screens for the End Users, Affiliates and the Administrators/Super Administrators.
By the end of our 8+ months partnership with Lobab, a solid foundation for success was laid for Lobab to ride on. We helped Lobab visualize its idea from scratch. A working prototype of the Mobile App, Website, Web App, and Administrative Suite was designed alongside a visual design system which the team used for consistency throughout their journey to launch their first product.
We have continued to partner with Lobab and collaborate with their development to bring the product to life. We will share their success story as soon as they launch.