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Baxter Brand Identity and UI/UX Design | Plogged
Baxter

Automatically organize your personal digital spaces.

2,000+

Users on Chrome extension
Baxter
Industry

United States

Location

United Kingdom

Services rendered

Brand Identity, UX/UI Design

The client

Baxter strives to build simple, intuitive tools that help everyday folks live and work with less stress and more efficiency. Right now, Baxter organizes Gmail inboxes, but we're excited by the many potential directions we see for Baxter to go and evolve.

The challenge

Baxter recognized that our digital spaces are messy and stressful to navigate. They also found out that pandemic-accelerated email overwhelm is pervasive, most consumers have files scattered over at least 3 cloud storage services, and less than 10% of consumers use email folders, though they are more efficient than search.

The solution

We designed the identity for Baxter, along side a website and an MVP of the Chrome browser application.

Baxter
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Baxter
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Baxter
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Baxter on Chome Webstore

Baxter's website.

Baxter's website is one of its touchpoint order than the Chrome extension. It needed to clearly convey what Baxter does to its users.

Baxter Website Iterations
Baxter Website: Landing Page
Baxter Website
Baxter Mobile Website
Baxter
Baxter

Result.

After 2 months of close collaboration and teamwork, we successfully created a visual identity and mascot for Baxter. Their Google Chrome extension was launched thereafter.

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