We were excited to work on this projects as our focus is to help brands achieve their business goals. We created the identity, design element, brand assets etc. We also and a landing page for Cohesif.
As with every other identity design project we embark on, we try to first identity the key elements or tags that is related to the brand as a whole. After extensive research we picked out and streamlined to a few of these keywords as listed:
(1). C for Cohesif (2). Intersection (3). Question Mark (4). Solution (5). Answers
We took the direction of fusing C initial from Cohesif and ? (Question Mark). It's a simple mark but it captures your brand essence. It takes Problem/Solution, IF/THEN or Question/Answer perspective.